Madrid, Spain
McDonalds, Pozuelo de Alarcón
Retail and entertainment areas seek to attract the largest number of consumers possible. Either with LEDs on large screens, advertising spaces that quickly attract your attention, or elements that affect the senses and that are associated to neuroscience.
Chains of restaurants, cafés and other areas devoted to the hospitality sector are at the forefront of matters regarding technology and customer satisfaction. But not just to make offers, launch new products, or improve prices. Improvements also include accesses to the establishment.
In the Madrid town of Pozuelo de Alarcón, Manusa installed a product at the main entrance to a McDonalds restaurant. This involved a telescopic door with framed leaves. It was able to make use a relatively limited space at the entrance to the restaurant.
The telescopic door uses the maximum clearance possible and, therefore, the maximum aperture. What is more, given that the leaves are fully framed, they have a high degree of resistance to knocks and vandalism. This, in turn, gives the doors greater durability.
Thanks to this, foot traffic is much more fluid than it would be with a manual door. Customers can enter and exit the restaurant without having to take any kind of action. Even when carrying bags from shopping in the nearby stores, they don't have to worry about putting them down to push the door.
And if they are eating a burger that they are holding in their hands, the automatic door opening will make it easier for them to exit the restaurant. Without a doubt, automatic doors improve the quality of life of people, in the hospitality sector too.